Less is definitely also more when it comes to Danish design. Clean lines and a love for materials are at the heart of Danish design. A product should first serve a purpose and aim to help solve a problem: form follows function.
Factors such as a scarcity of raw material have led to a great respect for materials and a simplistic approach to design in Denmark as well as Japan. This means that any excess details are often eliminated in Danish design, letting the shapes and material of the product be the decoration in itself. The raw material stands out in its own right, and often the natural surface of a material such as the lines of the wood is emphasised as a key design element of the product.